Branding Guidelines

1. Logo & Usage

Original Logo (White): Download

The Logo consists of the enterprise name ‘QuickSilk’ and the enterprise arrow logo. The logo should be used in its original and complete form without any alterations of any kind. Partial use of logo will be considered a violation of branding policies.

Original Logo (dark): Download

In case the background of the area for usage of logo is dark, a white version of the logo should be used. Rest of the branding guidelines are carried from the original logo.

Usage: The Logo should not be used in cluttered spaces on the website, digital space or print media. The boxed area around the logo is to indicate that no other media, text or any content should encroach into that area of the logo. If the logo needs to be magnified or shrunk, it should be done maintaining the proportions (aspect ratio) of the logo. 

2. Small Logo & Usage

The QuickSilk trio-arrow is to be used wherever QuickSilk icon needs to be placed instead of the logo. The maximum size of the usage of the logo should be 128x128 pixel. If any size larger than this is needed in terms of width of height, the QuickSilk logo from above should be used.

3. Branding Colors

HEX (#21B573)
RGB (33, 181, 115)
CMYK (76, 0, 75, 0)

HEX (#343E4C)
RGB (52, 62, 76)
CMYK (79, 67, 50, 41)

HEX (#F4F4F4F4)
RGB (244, 244, 244)
CMYK (3, 2, 2, 0)

HEX (#F9F4E0)
RGB (249, 244, 224)
CMYK (2, 2, 12, 0)

HEX (#ff6662)
RGB (255, 102, 98 )
CMYK (0, 75, 55, 0)

4. Fonts

1. The ‘QuickSilk’ word must use the specified typeface (see below) and same font style and font size as the text surrounding it.
2. The letter ‘Q’ and ‘S’ in QuickSilk should always be capitalized, unless it is being used in an URL or email address.

Our typeface for header-style is Josefin Sans font

Aa Bb Cc Dd Ee Ff
Gg Hh Ii Jj Kk Ll
Mm Nn Oo Pp Qq
Rr Ss Tt Uu Vv
Ww Xx Yy Zz

Our typeface for body is QuickSand_Book font

Aa Bb Cc Dd Ee Ff
Gg Hh Ii Jj Kk Ll
Mm Nn Oo Pp Qq
Rr Ss Tt Uu Vv
Ww Xx Yy Zz

5. Other Guidelines

1. Do not animate or fabricate the logo in any manner. It must only be used as provided.
2. Do not modify the logo, its colour scale
3. Do not use the logo in greyscale
4. Do not use the logo for unauthorized content delivery